Play 3 Station and Xbox 360 is the devices that more energy consume in the home

The consoles of videojuegos Play 3 Station and Xbox 360 are the electronicses of domestic use that more energy consume, followed of the plasma televisions, according to report is come off a study made by the Australian company Choice.El emphasizes that the power consumption of the Play Station 3 is 10 times superior to the one of the Nintendo Wii and that the cost of leaving it connected during a whole day would ascend to about 250 dollars to the year, five times more than in the case of a refrigerator.The plasma televisions are also positioned like great consumers of energy, with a number that is four times greater than the registered one by the old monitors of analogical television. In the case of the computers, the consumption of the Mac system is inferior to the one of Windows. “To leave to all the connected day a desktop computer, a screen LCD, router wifi, a plasma television and a reproducer DVD it would cost around 450 dollars to the year”, emphasizes the study, in front of the 15 dollars that would suppose to leave them in way stand by. In order to make its study, Choice measured the consumption of power of 16 electronic devices, extinguished and in way stand by.

Taken care of and so you think: computers that read the mind

A group of investigators of the University of Carnegie Mellon is teaching to a computer to read the human mind by means of the interpretation of the scanned images of their brains in which they appear the representations of the words. The equipment of Pittsburgh thinks that this work can take to one better understanding of how and where the brain stores the information. On the other hand, they say that it would serve to improve the treatments of disorders of the language and other incapacities. “The question that we are trying to solve here is one that has become the humanity from always: how organizes the brain the knowledge? ”, Tom Mitchell said, of the equipment of the university. How it works? The team of scientists uses images obtained by magnetic resonance, and calibrate the computer with the aid of nine voluntary students who think about 58 different words, while the scanner shows in images its cerebral activity. Of these images the average images take control of each word and later the test begins. The computer must predict what the mind is saying through these words and the same with phrases is also made. Until now, the results of this experimiento have been satisfactory.

More notebooks, less desktops

As well as it happens to the cellular telephones in relation to the fixed apparatuses, the tendency aims at that more portable computers than desktop will be sold. Mobility is the one of its main attributes and growth of the WiFi also, since it allows that the users can connect themselves in all sides.Why is registered east boom of the sale of notebooks? A factor that influences in this change of consumption is the technological advance that allows the manufacture of equipment with better designs, lighter and cheaper, that is to say, comfortable and much more transportable. In one another instance, “one of the motivations by which this takes place happens through mobility, people who need to be connected with her PC and in movement simultaneously”, honors the Argentine consultant Enrique Carrier. On the other hand, there is a tendency to have more than a computer in the houses and it does not exist a place for writing-desks nor scope to keep them. As well, the price of each affects the fact that notebooks has smaller prices in dollars every time, even so notebook varies from country to country (deviado to the rate of imports).Different profiles from users could be drawn up: • The one that is in constant movement, the one that for example enters a confectionery and are connected. He is most movable. • Those transports that it: those that own a PC in the work and another one in its house. They unify everything in a single machine they take and it from a side to another one. • Those that does not move it of the house, use but it within her. They read newspapers while they have breakfast; they work comfortable in a armchair or they chatean from the balcony…


Presentation of the MacBook Air, of Apple, one of notebooks thinner of mercadoDe agreement with a report of the consulting Frame, “As it happened with other technological products, like being the Cellular Telephone, this technology made well-known for a very specific public, and with time exclusividad' is leaving his `for, slowly, to amass itself”. Luis Guaragno, manager of Regional Marketing of the consultant, relates the advance of the WiFi to the one of notebooks, and assures that “this tendency occurs anywhere in the world. The sale of notebooks of very important form grows, to replace to desktops”. Although the penetration of these equipment varies of country in country, all go towards that model. The model movable greater than a cellular one, nevertheless also gained a space in the daily uniform of many professionals. It would be possible to be defined as the movable model. “In your machine he is all yours. Videos, mail, music, contacts, work… It is your house and office at the same time. It individualizes the consumption”, explains Martin Flachsland, manager of Marketing of HP.Although that is a product, at first, he was not massive, Gustavo Battista, manager of Marketing of SICSA, also indicates that notebook “is used as a form of life in the sense of the work. Little by little, one is going away to give a tendency similar to the one of the cellular ones. At first, they did not have many it and now there are almost two movable telephones by person”. Corporative marketing is in charge to segment each one of the benefits of products in agreement with the spending power of the users. As it says the old slogan of marketing, the companies work for each target “to taste of the consumer”. The prices of the portable ones, vary enough. On the one hand, they are the equipment máss economic, for the called consumers technological initiators, that never had a computer and want one notebook and they could not arrive by price. On the other, the computer of 100 dollars (OLPC of the English language One Laptop Rep Child), elaborated so that any boy in the world has access and knowledge to the technologies of the information as modern forms of education.Finally, it appears the strip of products appointed those people they count on a PC and they want the second machine, with tendency to go to one notebook, are the habitual clients of this type of products and that want to renew them. All this evidence that “notebook will comprise of the customs. It allows to be official notice, comfortable, not to depend on a place for conectarte”, as it assured Gustavo Battista.