More notebooks, less desktops

As well as it happens to the cellular telephones in relation to the fixed apparatuses, the tendency aims at that more portable computers than desktop will be sold. Mobility is the one of its main attributes and growth of the WiFi also, since it allows that the users can connect themselves in all sides.Why is registered east boom of the sale of notebooks? A factor that influences in this change of consumption is the technological advance that allows the manufacture of equipment with better designs, lighter and cheaper, that is to say, comfortable and much more transportable. In one another instance, “one of the motivations by which this takes place happens through mobility, people who need to be connected with her PC and in movement simultaneously”, honors the Argentine consultant Enrique Carrier. On the other hand, there is a tendency to have more than a computer in the houses and it does not exist a place for writing-desks nor scope to keep them. As well, the price of each affects the fact that notebooks has smaller prices in dollars every time, even so notebook varies from country to country (deviado to the rate of imports).Different profiles from users could be drawn up: • The one that is in constant movement, the one that for example enters a confectionery and are connected. He is most movable. • Those transports that it: those that own a PC in the work and another one in its house. They unify everything in a single machine they take and it from a side to another one. • Those that does not move it of the house, use but it within her. They read newspapers while they have breakfast; they work comfortable in a armchair or they chatean from the balcony…


Presentation of the MacBook Air, of Apple, one of notebooks thinner of mercadoDe agreement with a report of the consulting Frame, “As it happened with other technological products, like being the Cellular Telephone, this technology made well-known for a very specific public, and with time exclusividad' is leaving his `for, slowly, to amass itself”. Luis Guaragno, manager of Regional Marketing of the consultant, relates the advance of the WiFi to the one of notebooks, and assures that “this tendency occurs anywhere in the world. The sale of notebooks of very important form grows, to replace to desktops”. Although the penetration of these equipment varies of country in country, all go towards that model. The model movable greater than a cellular one, nevertheless also gained a space in the daily uniform of many professionals. It would be possible to be defined as the movable model. “In your machine he is all yours. Videos, mail, music, contacts, work… It is your house and office at the same time. It individualizes the consumption”, explains Martin Flachsland, manager of Marketing of HP.Although that is a product, at first, he was not massive, Gustavo Battista, manager of Marketing of SICSA, also indicates that notebook “is used as a form of life in the sense of the work. Little by little, one is going away to give a tendency similar to the one of the cellular ones. At first, they did not have many it and now there are almost two movable telephones by person”. Corporative marketing is in charge to segment each one of the benefits of products in agreement with the spending power of the users. As it says the old slogan of marketing, the companies work for each target “to taste of the consumer”. The prices of the portable ones, vary enough. On the one hand, they are the equipment máss economic, for the called consumers technological initiators, that never had a computer and want one notebook and they could not arrive by price. On the other, the computer of 100 dollars (OLPC of the English language One Laptop Rep Child), elaborated so that any boy in the world has access and knowledge to the technologies of the information as modern forms of education.Finally, it appears the strip of products appointed those people they count on a PC and they want the second machine, with tendency to go to one notebook, are the habitual clients of this type of products and that want to renew them. All this evidence that “notebook will comprise of the customs. It allows to be official notice, comfortable, not to depend on a place for conectarte”, as it assured Gustavo Battista.